Welcome to Sterling Inflight Magazine

Fashion: a whiter shade of pale
Light and effortless, summer’s floaty whites draw on a look that’s pure Scandinavian

A-listers on the Adriatic
Croatia has become Hollywood’s latest hideaway

Quirky Budapest
Get to know the city’s irrepressible District V

Meet the real star chefs of Europe
Where to watch and learn from Europe’s real culinary stars (the ones actually cooking in top restaurants, not just grinning on TV)

Movies and shakers
How two rising filmmakers in Sweden and Denmark are shaking things up

Interiors: meet the eco chick
Why actor Colin Firth’s wife has opened London’s first eco-friendly design store

Globetrotter
10 great reasons to travel right now
Plus: Pop singer Annie on the Bergen music scene

On the radar
What’s hot in entertainment, arts, style, food and drink
Plus: Tastemakers – with Rikke Baumgarten and Helle Hesterhave of fashion label Baum und Pferdgarten

Business
From the top: Breaking China – H&M’s CEO on the challenges of taking the fashion brand East What’s in a name? Are Ikea’s marketing folk having a laugh? Sterling investigates, tongue in cheek
Plus: Hotel Reviews / Property News / The Latest Gadgets / Opinion Column

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