Welcome

We hope you enjoy the flight and your personal copy of Sterling magazine

Inside the magazine

As always, this issue is packed with plenty of ideas to help you get the most out of your trip, whether you’re planning a ski holiday or taking a city break. Among Sterling’s new routes this winter are three major business hubs: Brussels, Dortmund in Germany and England’s East Midlands near the city of Nottingham. You may be travelling to these destinations for work, but as you’ll discover from a quick flick through the magazine, it’s worth saving some free time to explore. You could check out Brussels’ quirkier quartiers (page 62), browse one of Europe’s biggest Christmas markets in Dortmund (page 10), or relax in Nottingham’s best bars (page 17). Whatever you do, enjoy yourself, and happy reading.

Scandinavians on the move for less

Scandinavians have always loved to travel, and now more and more of us are taking advantage of low-cost tickets, whether it’s to visit our neighbouring countries or head further afield. As the largest low-fare airline in the Nordic region, Sterling constantly strives to offer our customers fast and easy travel from airports all over the region. In Sweden, we have opened a base in Malmö – a booming hub in the Øresund region with more than 1.4 million citizens in Southern Sweden alone. From Malmö we will fly to popular destinations such as Barcelona, London and Nice, as well as to and from Stockholm, adding to our domestic flights. In Denmark, we have also expanded our domestic routes to and from Aalborg. And in Norway there are further additions to come.

Making it easy for business travellers

If you’re among our growing number of business travellers, you’ll appreciate our convenient online booking options. The pre-seating service allows you to position yourself for a quick exit after landing, and you can plan ahead by pre-ordering a meal or reserve tax-free gifts in advance on selected flights. Needless to say, our self check-in machines at Oslo, Stockholm and Copenhagen are also perfect when you’re running on a tight schedule.

More value for our customers

Sterling is forever on the lookout for new services and products for its customers. We have recently launched two new extras on our website to make life easier for you: ‘Sterling Events’ and ‘Sterling Photo’. Sterling Events allows you to book all sorts of activities and attractions in our destinations – from musicals to football games and much more. On Sterling Photo you can develop your digital photos using an online service and get them delivered to your home. Both these new services can be found on www.sterling.dk and more will come.

Best on-time

Whether you travel for business or pleasure, Sterling will always meet you with the best low-fare service. New numbers from Copenhagen Airport show that Sterling planes are among the best for take-off and landing on time. Add to that our record-breaking luggage delivery times after touch-down and you have a good idea of our efforts to make your journey smooth and efficient – all at low cost, naturally.

See you in the air!