Welcome July 2008

a warm hello from sterling’s ceo, reza taleghani

Even though you may be enjoying the long summer days in Scandinavia or perhaps about to sun yourself on some southern European beach – it is also time to look forward to winter…

Why? Sterling has just launched a big winter programme that offers you even greater choice. We’re increasing the number of flights between Stockholm and Copenhagen from four to five a day as well as adding an early morning departure from London to Copenhagen, leaving Gatwick at 6.30am and arriving in CPH at 9.15am. This means business travellers will have a choice of four frequencies between those cities during the week.

We’re also starting a new route from Billund directly to Salzburg. Keen skiers and snowboarders among you will know that this means easy access to some fantastic Austrian slopes – resorts such as Kitzbühel, Obertauern, which is perfect for beginners, and Zell am See, with its stunning lakeside town.

The other good news for Sterling passengers this winter is the launch of two weekly flights from Copenhagen to Lisbon (weekends in Portugal, here we come!), plus a new route flying Stockholm to Milan three times a week. Just click on the newly redesigned sterling.com and book your tickets.

You will also notice that we recently expanded our SterlingConnect service by a further 28 routes. SterlingConnect makes taking connecting flights easy, since your entire trip is on one ticket and your luggage is checked in from the home airport to your final destination. Read more about this and other Sterling news on pages 106 & 107.

We’re not only offering you more choice on routes and connections, either. At the end of May we also introduced a new inflight shopping selection with more food, drink and gifts to choose from. Just take a look at the brochure in your seatback and browse away!

We hope you enjoy these new routes and services, and remember, if you have any feedback, comments or suggestions, please send us an email at comments@sterling.com.

We would like to wish you all a wonderful summer. Enjoy reading our inflight magazine packed with travel ideas, and thank you for choosing Sterling.

Reza Taleghani CEO and President